Who Can You Trust?: How Technology is Rewriting the Rules of Human Relationships
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- Author：Rachel Botsman
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Summary
If you can't trust those in charge， who can you trust？
From government to business， banks to media， trust in institutions is at an all-time low。 But this isn't the age of distrust--far from it。
In this revolutionary book， world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history--with fundamental consequences for everyone。 A new world order is emerging: we might have lost faith in institutions and leaders， but millions of people rent their home to total strangers， exchange digital currencies， or find themselves trusting a bot。 This is the age of "distributed trust"， a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship。
If we are to benefit from this radical shift， we must understand the mechanics of how trust is built， managed， lost and repaired in the digital age。 In the first book to explain this new world， Botsman provides a detailed map of this uncharted landscape--and explores what's next for humanity。
From government to business， banks to media， trust in institutions is at an all-time low。 But this isn't the age of distrust--far from it。
In this revolutionary book， world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history--with fundamental consequences for everyone。 A new world order is emerging: we might have lost faith in institutions and leaders， but millions of people rent their home to total strangers， exchange digital currencies， or find themselves trusting a bot。 This is the age of "distributed trust"， a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship。
If we are to benefit from this radical shift， we must understand the mechanics of how trust is built， managed， lost and repaired in the digital age。 In the first book to explain this new world， Botsman provides a detailed map of this uncharted landscape--and explores what's next for humanity。
Reviews
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，
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Chris Boutté
，
There is no review I could do of this book from Rachel Botsman that would do it justice。 I may be a little bias because I was searching for a book like this for literal months， and after reading many other books， this was exactly what I was looking for。 We all know that misinformation is a problem， but one day， I was sitting there and thinking， “It’s pretty crazy how much we trust random people。 We trust people to cook our food properly。 We trust other drivers on the road to not be drunk or driv There is no review I could do of this book from Rachel Botsman that would do it justice。 I may be a little bias because I was searching for a book like this for literal months， and after reading many other books， this was exactly what I was looking for。 We all know that misinformation is a problem， but one day， I was sitting there and thinking， “It’s pretty crazy how much we trust random people。 We trust people to cook our food properly。 We trust other drivers on the road to not be drunk or drive recklessly。 We trust doctors to feed us medications and perform surgery on us。 And most of the time， we don’t even second guess it。” While I’ve read many books on our biases and motivated reasoning and all the other ways we believe misinformation， Rachel Botsman was the first one to really dive into these deeper questions， and I was hooked。 Botsman’s book starts by defining trust and then transitions into how we （consciously and unconsciously） assess risk and uncertainty when it comes to trust。 Using Alibaba as an example， she explains how the founder was able to earn trust for the new technology。 The author also covers some topics from her previous book about collaborative consumption and explains the trust involved in using platforms like AirBNB or ride-sharing services。 Later， she brings up all sorts of fantastic philosophical and ethical questions about how we trust machines， AI， self-driving cars， and more。 And as someone who recently started learning about blockchain technology， I loved how she gave a good perspective of the pros and cons of using cryptocurrency。 Aside from all of the other amazing aspects of this book， I really appreciated how Botsman discussed how the Black community and others have lost trust for the government and even doctors due to tragedies like the Tuskegee experiments。 This was truly an incredible book that I’m going to be reading again in the future， and I can’t recommend it enough。 。。。more
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，
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Cav
，
Who Can You Trust？ was an interesting look into social psychology and issues of social trust。Author Rachel Botsman is a trust expert， author and lecturer at Oxford University。 Her website notes that "she is passionate about teaching people how to think differently and challenge ideas around trust， humility and integrity。" Rachel Botsman: Who Can You Trust？ Covers a wide range of trust-related topics。 Just some of what is covered here by Botsman include:* Jack Ma; Alibaba* Wikileaks* 2003 Who Can You Trust？ was an interesting look into social psychology and issues of social trust。Author Rachel Botsman is a trust expert， author and lecturer at Oxford University。 Her website notes that "she is passionate about teaching people how to think differently and challenge ideas around trust， humility and integrity。" Rachel Botsman: Who Can You Trust？ Covers a wide range of trust-related topics。 Just some of what is covered here by Botsman include:* Jack Ma; Alibaba* Wikileaks* 2003 invasion of Iraq* 2008 financial crisis* Sushi; the California roll* Air BnB* Self-driving cars* 2016 mass shooting by an Uber driver* The Silk Road* China's Social credit system* Blockchain technology: Cryptocurrencies; BitcoinThe topic of social trust as it relates to society is an incredibly interesting one。 And although I did enjoy this book， I found the writing here a tad on the dry side。 This could be a subjective thing; as I'm fairly picky about how readable and engaging a book is。 This one just didn't resonate with me as much as some other books I've read on this topic。So while Who Can You Trust？ was not terrible， it was not spectaculor， either。 It was a fairly middle-of-the-road book that I'll rate as such。3 stars。 。。。more
Bill Tomoff
，
Excellent read。 Thought provoking！
Granget
，
Figure de l'économie collaborative， Rachel Botsman nous emmène dans un monde où la confiance devient monnaie d'échange。 Un like pour un like， des followers par milliers， troublant。 Figure de l'économie collaborative， Rachel Botsman nous emmène dans un monde où la confiance devient monnaie d'échange。 Un like pour un like， des followers par milliers， troublant。 。。。more
Kristina Milušauskaitė
，
Excellent。
Rebecca
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Saggio di divulgazione molto godibile e nello stesso tempo approfondito sul tema dell'incidenza nelle nostre vite （e nei nostri comportamenti personali e sociali） della tecnologia: social network， servizi della sharing economy， blockchain。Il tema centrale， come suggerisce il titolo， è quello della fiducia che l'autrice sostiene oggi essere 'distribuita' tra le persone anche sconosciute che si connettono attraverso la tecnologia。Botsman ci invita a riflettere sui vantaggi dell'avere fiducia nei s Saggio di divulgazione molto godibile e nello stesso tempo approfondito sul tema dell'incidenza nelle nostre vite （e nei nostri comportamenti personali e sociali） della tecnologia: social network， servizi della sharing economy， blockchain。Il tema centrale， come suggerisce il titolo， è quello della fiducia che l'autrice sostiene oggi essere 'distribuita' tra le persone anche sconosciute che si connettono attraverso la tecnologia。Botsman ci invita a riflettere sui vantaggi dell'avere fiducia nei sistemi tecnologici e nel contempo sulla necessità di riflettere un momento in più prima di dare fiducia ad un nuovo servizio on line， per valutare i rischi per la nostra riservatezza e i nostri diritti fondamentali （anche di non discriminazione）。 。。。more
Morgan Rowe
，
Not what you’d expect， but in the best way possible。 An incredible look into what it means to trust， how we decide to trust， and how trust is changing。 Rachel does an incredible job of analyzing how trust used to look， how it looks currently， and how it’s going to look。 The future is bright， potentially scary， and unpredictable。 This book takes a glimpse into what you can expect and how to prepare for the upcoming shift in how we trust。
Simona Petrikaitė
，
Really enjoyed reading this book as it gave me new ideas of future customer-business relationship and the role of trust。 Also， a lot of business cases were described that enriched the reasoning。
Alina
，
"Būtų gėda atsidurti pasaulyje， kuris būtų toks automatizuotas， kad sprendimas， kuo pasitikėti， priklausytų tik nuo mašinų ir algoritmų。"https://www。time4book。com/rachel-bots。。。 "Būtų gėda atsidurti pasaulyje， kuris būtų toks automatizuotas， kad sprendimas， kuo pasitikėti， priklausytų tik nuo mašinų ir algoritmų。"https://www。time4book。com/rachel-bots。。。 。。。more
Kris
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Trust。 Personal data misuse。 Fake reviews。Published in 2017。“Jack Ma [Alibaba] … What he spotted early on was how technology could enable trust – make unknown sellers seem familiar to people。”“The California [Sushi] Roll principle is based on the underlying rule of combining something new with something familiar to make it ‘strangely familiar’。” “That’s the human tendency， to feel more strongly about a loss than a gain。 The basic idea of ‘loss aversion’ is a concept first discovered by Daniel Ka Trust。 Personal data misuse。 Fake reviews。Published in 2017。“Jack Ma [Alibaba] … What he spotted early on was how technology could enable trust – make unknown sellers seem familiar to people。”“The California [Sushi] Roll principle is based on the underlying rule of combining something new with something familiar to make it ‘strangely familiar’。” “That’s the human tendency， to feel more strongly about a loss than a gain。 The basic idea of ‘loss aversion’ is a concept first discovered by Daniel Kahneman and Amos Tversky…” “[Uber， Tinder， etc。 are] accelerated trust based on a few photos and a handful of words: shopping through a catalogue of faces。 It’s trust on speed。 And when we are in an accelerated mode of trust， we can be impulsive。 It requires a conscious gear change to slow down and think twice about our decisions。 … Efficiency can be the enemy of trust。 Trust needs a bit of friction。 It needs time。 It requires investment and effort。” “Systems are becoming so seamless that we are not always fully conscious of the risks we are taking or the falsehoods we are sharing。”For one week in 2012， the researchers tweaked the [Facebook] algorithm to manipulate the emotional content appearing in the news feeds of 689，003 randomly selected， unwitting users。 Posts were identified as either ‘positive’ （awesome！） or ‘negative’ （bummer） based on the words used。 … the researchers found people who had positive words removed from their feeds made fewer positive posts and more negative ones， and vice versa。 … the effect， as the authors acknowledge， was quite minimal， as little as one-tenth of a per cent of an observed change。”“On UrbanSitter， when you go to book， you can see how many ‘friends’ have previously booked are in some way connected to that sitter。 These connections make us feel more comfortable and confident about our decisions。 They reduce the unknown。 The collective wisdom of the crowd is enhanced by the wisdom of ‘friends’。 It’s social proof on steroids。” “…trust really lies within the group with the expertise （the babysitters） rather than the group with a similar need （the parents）。”“It’s the same practice Amazon took a suit against in a landmark reputation case。 On 16 October 2015， in Washington， DC， the company sued 1，114 individuals for selling positive five-star reviews to Amazon sellers and Kindle authors。 All the defendants in the case were advertising their services on Fiverr， an online marketplace where freelancers offer to do minor tasks for a flat rate of$5。 … But Amazon was smart enough to know it needed to crack down on fake reviews because they undermine the foundations of trust in online marketplaces。 If reviewers and their reviews can’t be trusted， the whole system falls。”“A team of researchers at Cornell University has developed software that can detect review spam。 In a test on 800 reviews of Chicago hotels on TripAdvisor， the program was able to pick out the deceptive reviews with almost 90 per cent accuracy。 In contrast， Cornell’s human subjects only managed to pick the fakes about 50 per cent of the time。 … It turns out people are beautifully predictable when writing fictional reviews， using similar syntax， language， grammar， punctuation， too many long words and even similar spelling mistakes。 The Cornell researchers found that deceivers user more verbs and long words than truth tellers， while the genuine reviewers used more nouns and punctuation。”“On 14 June 2014， the State Council of China published an ominous-sounding document called ‘Planning Outline for the Construction of a Social Credit System’ In the way of Chinese policy documents， it was a lengthy and rather dry affair but it contained a radical idea。 What if there was a national trust score that rated the kind of citizen you were？” … “For now， technically， participating in China’s Citizen Scores is voluntary。 But by 2020 it will be mandatory。 The behaviour of every single citizen and legal person in China （which includes every company or other entity） will be rated and ranked， whether they like it or not。”“Under this system， something as innocuous as a person’s shopping habits become a measure of character。 Alibaba admits it judges people by the types of product they buy。 ‘Someone who plays video games for ten hours a day， for example， would be considered an idle person’ … So the system not only investigates behaviour – it shapes it。 It ‘nudges’ each of those closely monitored citizens away from purchases and behaviours the government does not like。 … What do their choice of online friends and their interactions say about the person being assessed？ Sharing what Sesame Credit [owned by Alibaba] refers to as ‘positive energy’ online， nice messages about the government or how well the country’s economy is doing， will make your score go up。 … And at [score of] 750， they get fast-tracked application to a coveted pan-European Schengen visa。”“ ‘The aim [in East Germany] was limited to avoiding a revolt against the regime。 The Chinese aim is far more ambitious: it is clearly an attempt to create a new citizen。’ … ‘Many people don’t own houses， cars or credit cards in China， so that kind of information [credit scores] isn’t available to measure，’ explains Wen Quan， an influential blogger who writes about technology and finance。 ‘The central bank [of China] has the financial data from 800 million people， but only 320 million have a traditional credit history。’ According to the Chinese Ministry of Commerce， the annual economic loss caused by the lack of credit information is more than 600 billion yuan， approximately $97 billion。 … China’s lack of a national credit system is why the government is adamant that Citizen Scores are long overdue and badly needed to fix what they refer to as a trust deficit。”“People trust a robot that is more human-like over one that is mute but significantly more efficient and reliable。 ‘If you think machines are perfect and then they make a mistake， you don’t trust them again，’ says Frank Krueger， a cognitive psychologist and neuroscientist at George Mason University and an expert on human-to-machine trust。 ‘But you may regain trust if some basic social etiquette is used and the machine simply says， “I’m sorry”。’ Such niceties are why some robots， like Bert C， are programmed to smile or frown。”“… the launch of tools such as Facebook’s Bot Engine， a tool that makes it relatively easy for any developer to build their own customized bots。 Within months of its launch in April 2016， 34，000 bots had been created。“ ‘We need systems that communicate to us their limits， but the other half of that relationship is we need to be ready to hear that，’ says Stephen Cave。 ‘We will need to develop a very sophisticated sense of exactly what role this machine is fulfilling and where its abilities end， where we humans have to take over。’ This will be extremely challenging because our natural tendency is to become over-reliant on machines。”“The blockchain， however， offers a way to capture and keep the history of an item – whether it’s a diamond， a valuable stamp， bottle or wine or piece of art。”“… an app called Tala， a company that makes loans to people without a traditional credit history in emerging markets including Kenya， the Philippines and Tanzania。 … Approximately a billion people in the emerging markets have basic smartphones。 … Tala can cull more than 10，000 data points from a phone in less than one minute to gauge a person’s ability and willingness to repay loans。 ‘We look at behavioural things such as what are their current spending habits？ Do they have consistency in their income？ What other apps do they use？’ explains Siroya。 … The size of a person’s network is a strong trust signal for potential borrowers。 Turns out， if our phone calls last more than four minutes， we tend to have stronger relationships， and therefore may be more creditworthy。 Similarly， people who communicate with more than fifty-eight different contacts tend to be better borrowers because they have a wider network to depend on。 Even how we organize our contacts can be revealing。 ‘If more than 40 per cent of the entries in a person’s contact list have both first and last names， it suggests a customer who is sixteen times more reliable than one with very few contacts listed with first and last names，’ explains Siroya。 Filling in a first and a last name shows， in a small way， the care and attention we pay to something。 Indeed， no single piece of information determines whether someone gets a loan – it’s the cumulative points of data that provide a clear picture of a person。 ‘It’s a financial identity that looks more like a person and less like a score，’ says Siroya。 ‘This is data that would not be found on a paper trail or in any formal financial record。’ It proves that a person doesn’t need a traditional credit score to prove they are trustworthy。 Today， Tala is the fifth most used app in Kenya。” 。。。more
Monika Zbínová
，
🤨 300-stranový paperback je venovaný jedinej téme a tou je dôvera。 Nie je to žiadne všeobecné filozofovanie o medziľudských vzťahoch， ale veľmi pútavé čítanie o moderných technológiách， službách typu Uber alebo Airbnb， samoriadiacich autách， robotoch či o kryptomenách。 Známe aj menej známe príbehy dopĺňa autorka svojimi postrehmi či príhodami z vlastného života。👩💻 Samotná téma je veľmi aktuálna a kniha je napísaná tak jednoducho a pútavo， že by sa mohla páčiť aj ľuďom mimo IT & social media okr 🤨 300-stranový paperback je venovaný jedinej téme a tou je dôvera。 Nie je to žiadne všeobecné filozofovanie o medziľudských vzťahoch， ale veľmi pútavé čítanie o moderných technológiách， službách typu Uber alebo Airbnb， samoriadiacich autách， robotoch či o kryptomenách。 Známe aj menej známe príbehy dopĺňa autorka svojimi postrehmi či príhodami z vlastného života。👩💻 Samotná téma je veľmi aktuálna a kniha je napísaná tak jednoducho a pútavo， že by sa mohla páčiť aj ľuďom mimo IT & social media okruhu。 Autorka nerobí bububu， skôr vývoj technológií so záujmom pozoruje。 Snaží sa ukázať， ako vďaka nim zrazu dôverujeme úplne cudzím ľuďom， platformám a nástrojom。 Kam sa môžu uberať pokusy podobné sociálnemu skóre， ktoré testujú v Číne （a ktoré sme videli aj v jednej časti Black Mirror）。 Ak vás tieto témy zaujímajú， kúpte si ju spolu s QualityLandom， o ktorom píšem na blogu。💡 Na Martinuse nájdete tlačenú knihu: https://buff。ly/2WgAFGu aj e-knihu: https://buff。ly/2WgAFGu 。。。more
Alexey Pikulev
，
Great book！Great book！ There are a lot of ideas which inspired me。 I would recommend this to anyone who wants to know more about trust。
Maria
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Rating systems are the heart of trust， nowadays。 That， in turn， allows us to trust strangers with sensitive tasks such as babysitting or getting an uber。 There are many reason to be skeptical when fake IDs and facts are used all the time， we should act according to our own judgement in any case and take into consideration more than just a good review
Keyo Çalî
，
I just started a business， and I thought the first and the most important thing that I must build is TRUST。Trust comes first， so I started my journey with a book about trust。 Who can I trust and how can I build trust are two different questions， and you can't find an answer in the book for both of them， but instead it will help you understand what trust is。 What is a trust leap， what is reputation， how trust is evolving from local and institutional to distributed， are we ready for the trust shif I just started a business， and I thought the first and the most important thing that I must build is TRUST。Trust comes first， so I started my journey with a book about trust。 Who can I trust and how can I build trust are two different questions， and you can't find an answer in the book for both of them， but instead it will help you understand what trust is。 What is a trust leap， what is reputation， how trust is evolving from local and institutional to distributed， are we ready for the trust shift， who is trustworthy， how to become a trusted influencer and many more questions are answered in detailed explanations。 。。。more
VeruFru
，
Famózní a fakt zajímavá kniha。 Četlo se to úplně samo a rozhodně skvělý pohled na to， jak se nám technologie zarývají pod kůži。
Penny
，
This book is without a doubt my favourite book in the series of books I read for SymSys Directed Readings in Social Informatics。 It provides a fascinating and thought-provoking take on an element of human trust， a critical component of our society that is seldom explicitly recognized and often overlooked -- legal frameworks， as well as social， political and economic institutions seem to steal most of the limelight。 Amidst the glut of books on digital technology and their impact on societies， thi This book is without a doubt my favourite book in the series of books I read for SymSys Directed Readings in Social Informatics。 It provides a fascinating and thought-provoking take on an element of human trust， a critical component of our society that is seldom explicitly recognized and often overlooked -- legal frameworks， as well as social， political and economic institutions seem to steal most of the limelight。 Amidst the glut of books on digital technology and their impact on societies， this book takes a novel approach。 While most books expound in-depth on one singular or a narrow set of technologies or phenomena， such as Artificial Intelligence， or investigates the impacts of a single social media platform， this book starts from the perspective of trust， something exceedingly and exclusively human。 It investigates how trust plays a key role in many aspects of society， not just interpersonal but crucially also in our social， economic and political systems， and how the shifting of trust exposes key dynamics and trends in our societies。 It also provides a historic view， as the author traces the evolution of trust in our societies from ancient civilizations to modern times， documents their impacts and social uses， and projects into the future。 She frames the evolution of trust in a few stages -- beginning with localized trust within small intimate communities built on interpersonal relationships， to institutionalized trust across systems， to the future form of distributed trust， most prominently represented by blockchain technology， on the verge of revolutionizing our world。A trend that is particularly profound is the decentralization of trust -- the shift of the trust away from established institutions， towards distributed and localized trust among interpersonal networks。 According to the Edelman Trust Barometer in 2016， it is said that "a friend， or even a Facebook friend， is now viewed as twice as credible as a government leader" （13）。 It seems the increase in trust in our personal contacts and network is matched by the general decline in trust in establishments， such as governments， judicial courts， public health entities， and large companies。 It is interesting to ponder the reasons behind the divergence， and to investigate to what extent it is facilitated by the rise of platforms。 While the platforms enjoy relative effectiveness in facilitating trust between strangers -- to the extent of sharing something as intimate as your homes and bedrooms -- something virtually unthinkable a few years before the rise of the sharing economy， they are also instrumental in acting as a key check and balance against establishments。 Platforms themselves facilitate trust between strangers due to their abilities to encourage trustworthy behaviour。 For example， the trust that is "represented in quantitative metrics， such as reviews and ratings" （88） by service providers （eg。 Uber drivers， Airbnb hosts） provide an incentive for them to ensure the quality of their service to whichever customer they are serving at any one time。 On the other hand， institutional trust is on the decline because problematic institutions and their leaders at their helm and their wrongdoings are more likely to be exposed and made public quickly （34）， as cases like the exposé of the infamous scandals of Panama Papers and Cambridge Analytica have proven。 As opposed to the highly networked society now， in the past， it was "much easier to hide wrongdoings， such as Tuskegee， for years， even decades"， maintaining the veneer of reputation for institutions， allowing them to garner public trust。 The topic of trust is also becoming increasingly relevant in the current pandemic situation across the world。 Amidst the extraordinary upheaval of the social， economic and political systems， and while we are grappling with the absurdities of a 'new normal'， it would be interesting to see how trust among groups would be affected。 For example， does the public now have increased levels of trust towards establishments and institutions， due to the fact that they inevitably are subjected to greater reliance towards governments' action and provision in crisis time， as well as greater awareness and dependence on the public health systems？ Do they experience lower levels of interpersonal trust due to the fear of strangers as virus carriers and the risk of virus contagion？ Or are there higher levels of interpersonal trust due to the great levels of community self-help and mutual aid networks going on in these challenging times？ What is the effect of the steep decline in physical connections and diminishing of in-person gatherings， and the amplification of our online selves and ballooning influence of online platforms？ 。。。more
lanthanhha
，
A great read that unveils these factors triggering polarization， extremism， and misinformation。 While trust for institutions tumbles， trust for peers takes the crown， and trust for technology insinuates into our belief system。 The promise of convenience and information freedom lead to a deposit of trust in technological applications。 The reality of this trust splinters into various scenarios。 We have the airbnb putting your life and home into the hand of strangers， the communist control in the b A great read that unveils these factors triggering polarization， extremism， and misinformation。 While trust for institutions tumbles， trust for peers takes the crown， and trust for technology insinuates into our belief system。 The promise of convenience and information freedom lead to a deposit of trust in technological applications。 The reality of this trust splinters into various scenarios。 We have the airbnb putting your life and home into the hand of strangers， the communist control in the big data age， and lastly the block chain policing our money and encrypting information。 。。。more
Martyn F
，
Very interesting book about how we trust algorithms and complete strangers by using apps and websites。 The last part of the book about bitcoins was a bit too long for my taste， but all the other cases were very interesting。
Tim Hughes
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Who can you Trust？ is all about the importance of Trust in today’s society。 How many of us have seen a Facebook ad， we have no idea who the company is， but have made a purchase？ We trust that just because a company is advertising on Facebook it’s legit。 After having written that， it’s a bit bizarre to think that。 This summer I went to San Fransisco and stayed in a strangers house （AirBnB）， we contracted strangers to come to our house and drive us around （Uber） and we made decisions based on the Who can you Trust？ is all about the importance of Trust in today’s society。 How many of us have seen a Facebook ad， we have no idea who the company is， but have made a purchase？ We trust that just because a company is advertising on Facebook it’s legit。 After having written that， it’s a bit bizarre to think that。 This summer I went to San Fransisco and stayed in a strangers house （AirBnB）， we contracted strangers to come to our house and drive us around （Uber） and we made decisions based on the recommendations of strangers （TripAdvisor）。 Many of the systems we use today are based on this notion of trust。Rachel also describes how technology is helping us to trust， she talks about the “dark web”， Blockchain， artificial intelligence and the Chinese use of “social credit” all of which will become mainstream in the next five years。 She does this in both an informative and an easy to read style。Must admit I did feel that book was a little “intense” by enjoyed Rachel’s writing style and examples。 Not many people have the family Volvo as the get away car in a bank robbery by the family nanny！ No spoilers！ If you are interested in the social economics of the way society works or are in business or a business leader， this book is worth a read。 。。。more
John Meagher
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Jesus， santa claus， and uber are watching and judging you。 This book is definitely worth checking out。 It goes into much more than just ridesharing stories gone wrong。 How faith in established institutions has been undermined， what makes AirBnb possible， the pros/cons of ranking each other in ever increasing aspects of daily life， and the horrors of China's social credit score that show how dystopian it could be。 Jesus， santa claus， and uber are watching and judging you。 This book is definitely worth checking out。 It goes into much more than just ridesharing stories gone wrong。 How faith in established institutions has been undermined， what makes AirBnb possible， the pros/cons of ranking each other in ever increasing aspects of daily life， and the horrors of China's social credit score that show how dystopian it could be。 。。。more
Jari Pirhonen
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What is trust and how it will change with technology？ How an idea once dismissed as preposterous can turn into something strangely familiar？ Trust stack， trust leap and distributed trust？ Good work at explaining abstract concept "trust" with many real-life examples。 What is trust and how it will change with technology？ How an idea once dismissed as preposterous can turn into something strangely familiar？ Trust stack， trust leap and distributed trust？ Good work at explaining abstract concept "trust" with many real-life examples。 。。。more
Rafaela
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Great ideas and a good starter on the topic， covering a range of aspects on trust。 Also great basis for thinking about trust in a theorised way - while being illustrated with real life and business examples。 At times， a bit too opinionated。
Otso Laxenius
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Tämä kirja pitäisi olla jokasen sellaisen luettavana， joka tekee töitä ihmisten parissa。 Eli käytännössä aivan jokaisen。 Kirja kuvaa loistavalla tavalla ja hyvin yksityiskohtaisesti， miten luottamus ihmisten kesken rakentuu ja miten se on kehittynyt tähän päivään saakka。 Tämän jälkeen kirja keskittyy hajautetun luottamuksen teemaan ja luottamuksen rakentumiseen niin ajassamme kuin tulevaisuudessakin。 Kirja antaa loistavia esimerkkejä siitä， miksi hajautetun luottamuksen yritykset Uber， AirBnB ym Tämä kirja pitäisi olla jokasen sellaisen luettavana， joka tekee töitä ihmisten parissa。 Eli käytännössä aivan jokaisen。 Kirja kuvaa loistavalla tavalla ja hyvin yksityiskohtaisesti， miten luottamus ihmisten kesken rakentuu ja miten se on kehittynyt tähän päivään saakka。 Tämän jälkeen kirja keskittyy hajautetun luottamuksen teemaan ja luottamuksen rakentumiseen niin ajassamme kuin tulevaisuudessakin。 Kirja antaa loistavia esimerkkejä siitä， miksi hajautetun luottamuksen yritykset Uber， AirBnB ym。 menestyvät ja miten herkkä luottamus on menettää jopa näissä， vaikka itse yritys ei suoraan voisi vaikuttaa。 Kirja on helppolukuinen teos ja siksi myös helppo suositella。 。。。more
Miguel
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A must-read book。 Rachel has a book with a lot of research on the theme "trust"。 She explains how technology has changed the consumers' trust concept。Beginning with the definition of local trust （when people lived in small communities， trusting each other， or at least the ones each one knew personally）， she explains how the concept has developed to institutional trust （organisations like banks， governments， clergy， etc。） and when trust became at a steak due to several recent crisis， technology c A must-read book。 Rachel has a book with a lot of research on the theme "trust"。 She explains how technology has changed the consumers' trust concept。Beginning with the definition of local trust （when people lived in small communities， trusting each other， or at least the ones each one knew personally）， she explains how the concept has developed to institutional trust （organisations like banks， governments， clergy， etc。） and when trust became at a steak due to several recent crisis， technology came up with what she defines a distributed trust。 The last part of the book explains the distributed trust based on the new technology "blockchain" underlying cryptocoins。As an example， she explains how we were （30， 40 years ago） educated not to hop on on a stranger's car， and how we use now blablacar， hopping on a car of someone we do not know。The book is well written， and supported。 。。。more
Mike Beder
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A very entertaining and enlightening read。 Botsman has thoroughly researched trust in the world we currently live in。 Loses one star as I found it quite dense。
Ryan
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An interesting look at trust， technology， and how we will rebuild that fundamental force that we all depend on。
Barry
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The start of the book - about the need to establish trust in order to build a digital platform， with the example of Alibaba - was fantastic。The end of the book - about blockchain - ages it terrible。 After only a couple of years。 And despite calling the technology "over-hyped and over-funded"。 The start of the book - about the need to establish trust in order to build a digital platform， with the example of Alibaba - was fantastic。The end of the book - about blockchain - ages it terrible。 After only a couple of years。 And despite calling the technology "over-hyped and over-funded"。 。。。more
Fipah
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